To celebrate the 20th anniversary of "Matsuken Samba II", a song loved across generations in Japan for many years, a live performance will be held in Fortnite starting October 18 at 8:00 PM. Elvania handled planning, production, promotion and more. The game was developed using Fortnite's new Creative mode (Creative 2.0) and "Unreal Editor for Fortnite" (UEFN).

Matsuken Samba II arrives in Fortnite!

To date, many artists have performed in Fortnite, giving rise to multiple pieces of content experienced simultaneously by more than 10 million players

This time, while drawing on the conventions of past live performances held in Fortnite, a giant Matsuken appears across four areas familiar to Fortnite players. Players step into the world of Matsuken Samba II and can enjoy and liven up the live show together with other players.

Reached 25 million PV

Immediately after release, it generated a huge response on X, TikTok, and other platforms, with a wave of Matsuken Samba–related posts not only in Japan but around the world.
https://prtimes.jp/main/html/rd/p/000000029.000045116.html

Original merchandise giveaway

To celebrate the 20th anniversary of "Matsuken Samba II" and its first-ever live performance in Fortnite, we ran a deluxe giveaway campaign.

We're giving away the exclusive "Matsuken Samba II Rise Up the World T-shirt" and "Matsuken Samba II Rise Up the World Towel," available only here.