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[stellla, Unreal Engine, Metaverse, Mobile]

WEAR GO LAND

Elvania handled planning, production, and more for Marubeni's next-generation fashion metaverse app, featuring over 15 participating brands. The experience was developed using our platform stellla and Unreal Engine 5. For avatar customization, we implemented features allowing users to mix and match outfits and layer clothing across multiple brands, as well as customize facial features, background images, and more.

Elvania Studio develops "WEAR GO LAND," Marubeni's next-generation fashion metaverse app

Under the theme "Dive into Fashion.", we added new features, experiences and participating brands, and newly released it as iOS and Android apps.

To celebrate the app's launch, IS:SUE, the girl group born from the audition show "PRODUCE 101 JAPAN THE GIRLS", has been appointed as ambassador. As fashion icons for people in their teens and twenties, they make the brand experience even more appealing.